OEM vs ODM Apparel Manufacturing

OEM: you own the design

In OEM (original equipment manufacturing) you provide the tech pack and the factory produces to your spec. You keep full IP.

ODM: the factory designs

In ODM (original design manufacturing) you select from the factory's developed styles and rebrand them. It's faster and cheaper but the design isn't exclusive unless agreed.

Which is right for you

Early-stage brands often start ODM to launch quickly, then move to OEM as they invest in original design.